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This article examines the interaction of IT professionals in the strategic context of the organizations. Analyses the production and the results of the work force these professionals to achievement of a desired goal. We have currently situations of social, political, and psychological transformations, requiring new types of solutions with new types of speed. We need to work with a new concepts, capables to generate new worlds,  new options to live and cobuild a future extracting human potential advantages and shared by a growing number of people and institutions in a different form of communication: assertive, economic and strategic

IT management; competitiveness; relevant information; human potential; emerging leadership